Rich McPharlin | General Assembly

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AI Fundamentals
Take individual courses or combine them to build end-to-end AI capability for the modern workplace.
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AI Data Analytics
Take individual courses or combine them to master the tools and methodologies that power modern AI data analytics.
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AI & Machine Learning
Take individual courses or combine them to master the tools and methodologies that power production-grade AI applications.
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AI Product Management
Take individual courses or combine them to master the frameworks and methodologies that power successful AI-driven products.
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AI Software Engineering
Take individual courses or combine them to master the complete AI software engineering stack.
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AI Experience & Design
Take individual courses or combine them to master the tools and methodologies that power modern AI product design.
About GA
Resources

Begin your learning Pathway

AI Fundamentals

Take individual courses or combine them to build end-to-end AI capability for the modern workplace.

Begin your learning Pathway

AI Data Analytics

Take individual courses or combine them to master the tools and methodologies that power modern AI data analytics.

IT Bootcamp

Begin your learning Pathway

AI & Machine Learning

Take individual courses or combine them to master the tools and methodologies that power production-grade AI applications.

Digital Marketing

Begin your learning Pathway

AI Product Management

Take individual courses or combine them to master the frameworks and methodologies that power successful AI-driven products.

Begin your learning Pathway

AI Software Engineering

Take individual courses or combine them to master the complete AI software engineering stack.

Begin your learning Pathway

AI Experience & Design

Take individual courses or combine them to master the tools and methodologies that power modern AI product design.

Rich McPharlin

Head of Data, Analytics & Reporting, FirstClick Consulting

Sydney

Rich McPharlin is the Head of Data, Analytics & Reporting at FirstClick Consulting and has been continuously involved in the Digital Media realm since 2005. His diverse focus on search and analytics stems from a finance background, and Rich has used his specialisation as a platform in which to optimise and strategise in the larger scheme of the Digital Marketing stratosphere.

Rich has previously delivered tangible ROI and contextualised search and demand based media for Search Group, Webarena, and Zen Net Solutions. He loves the challenge of taking data a step further and answering the 'so what' and 'why' type questions. When not racking up industry Search awards, he enjoys sailing, ping pong and speaks Indonesian.

Coming up near you

AI-First Product Management

This course is designed to help learners build the product management skills companies are looking for today by blending proven PM practices with the power of AI.

AI Workplace Fundamentals

This course is designed to prepare learners to use the most powerful Generative AI tools and apply the strategic frameworks needed to leverage them effectively and responsibly.

Data Analytics and Visualization

In this course, the learner will gain a hands-on introduction to data analytics and visualization using SQL and Tableau.

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