Rica Elysee is Founder and Chief Executive Officer at BeautyLynk (www.beautylynk.com), an on location beauty service that brings style and convenience to your doorstep with a few clicks.
Prior to launching BeautyLynk, Rica founded the Boston Naturals group, which has grown to include more than 1,200 members on the ground and 25,000 online and was Editorial Director for Amour Creole Magazine.
She felt compelled to create the Boston Naturals community when she noticed that there was a lack of spaces and opportunities for women of color in the Boston area with natural hair to come together and learn more about and bond through their unique hair and beauty needs.
It was in this same spirit and void that she noticed the lack of salons that employed experienced stylists who specialized in multi-textured hair. However, through her work with Boston Naturals, she knew that they existed and wanted to create a business that could connect these professionals with this underserved community of beauty enthusiasts.
BeautyLynk officially launched in July 2015 and currently serves the Boston, MA area. Service will expand in spring 2016.
Start Making: Idea Validation + Storytelling
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