Business
AI-First Product Management
This course is designed to help learners build the product management skills companies are looking for today by blending proven PM practices with the power of AI.
Reesa Lake
Partner, EVP of Brand Partnerships, DBA
New York City
Reesa Lake is the Executive Vice President of Brand Partnerships at Digital Brand Architects, where she leads development with brands, agencies, publishing houses, digital networks, amongst others. With over fifteen years of experience working in the media, from traditional print to television to digital, Reesa offers expertise in branded content and integrations, marketing, public relations, and branding.
Prior to DBA, Reesa was the Director of Business Development at Union Square agency, where she served as Executive Producer and co-creator of NBC’s The Great American Health Challenge and worked across the agency’s portfolio of clients to drive sponsorship and bespoke branded entertainment opportunities.
She also spent six years in public relations, where she created and implemented strategies for global brands that ranged from Fred Leighton, Donna Karan, DKNY and L.A.M.B. to Harajuku Lovers, and Yigal Azrouel. Reesa started at DBA in 2011 and has been a vital part of the agency’s growth. She lives in Connecticut with her husband and their teenage son.
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