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Rebecca Ussai

Experience Design Director, R/GA

Chicago

Rebecca is an Experience Design Director at R/GA Chicago. She has worked on accounts such as L'Oreal Paris, Tiffany & Co., Victoria's Secret, Novartis Pharmaceuticals, UFC, and Verizon. Her range of work includes a number of platform redesigns, omni-channel commerce, service design, and personalized experiences, all of which aim to develop meaningful and relevant connections between brands and users.

Rebecca is a graduate of Carnegie Mellon’s Communication Design program, which is where her particular interest in motion design began. After unexpectedly starting a career in UX, she is finding ways to combine the techniques of motion design into the most relevant areas of user experience. She presented a talk together with Disney Legend, Glen Keane called “The Principles of UX Choreography” at SXSW Interactive, Google HQ, and at UX London this May. Through the use of her principles of UX Choreography, she is helping designers use motion in a way that helps craft more intuitive, engaging, and delightful experiences.

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