An accomplished, results-driven Global Marketing & Branding Professional with more than 18 years of multi-market, multi-category & multi-discipline experience spanning digital, social media, integrated marketing, mainline advertising, shopper marketing and brand activation.
He has partnered with some of the world’s most recognised global brands from Vaseline, Ponds, Pears, Dove, Coca-Cola, Duracell, British American Tobacco, Peugeot, Sensodyne, Hanes, Wonderbra, etc. At Coca-Cola, he has been responsible for defining the digital marketing vision and strategy for ASEAN and led integrated, digital / social media projects in ASEAN and Asia Pacific.
Over the years, he has acquired valuable experience working with high profile international brands within competitive industries, creating award winning integrated campaigns, defining marketing solutions that exceed expectations and maximise brand impact. He has started Newton Digital as his own consultancy unit.
Digital Marketing 101
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.