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Branding, Social Media and its importance has dramatically grown in the years since R’ChelleLynn.com founder R’Chelle Mullins started her beauty blog. New to all social media outside of Facebook (circa 2007), she was faced with the daunting task of developing a brand and capturing attention with essentially no personal network. "All I knew was I had to make it happen and I had to let anyone that would listen know that I had something valuable to say." With that determination R’Chelle organically built an online community that still engages and evolves as her brand continues to grow. Without intention, brands quickly began consulting her for brand knowledge, organic community growth and marketing strategies.
For the last 8 years she has worked with several notable and recognizable brands and is especially passionate about coaching small businesses to success with proper and strategic social and brand presence. A graduate of the University of Maryland College Park and former educator, R’Chelle is a big-city East Coast girl at heart who loves writing and creating undeniable digital content.
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