Design
East vs. West: Designing The Right User Experience for Your Customers
Join us as our UX experts take you through the differences between Eastern and Western user experiences.
Prudence Djajadi
UX Researcher, foodpanda
Singapore
Prudence is a UX Researcher with an extensive background in design. She has lived in 5 different countries in the East and West over the past 10 years, designed products and conducted research mainly for APAC market. As a researcher at foodpanda, she has to consider 16 different markets across APAC, learning from various cultural perspective and embracing the differences they bring to add value to the product.
Other than research, she enjoys speculative design and tinkering with workshop frameworks.
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