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    Priscilla Nu Photo

    Priscilla Nu

    Director, User Experience Design and Research, SP Group

    Singapore

    Priscilla is a Data-Driven, Human-Centered Designer, and Head of Experience Design in SP Group, a leading energy utilities company in Asia Pacific. SP Digital understands customer needs through behavioral data and design experiences that delight customers and drive top-line growth. SP Digital build products in EnergyTech using Lean methodology, with a core purpose towards sustainability.

    Priscilla was previously Head of UX & Product in PropertyGuru, Associate Director in Commonwealth Bank. She speaks at events to share insights on topics like Design Leadership, Product Management, Research and Analytics. She was a speaker in Mind the Product, CHIUXID, IXDA, DesignUP and many more.

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