Big Data in B2B Marketing: Trends in 2020
Find out why data is critical to your business's success.
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Sydney
Priscilla Lee is a year into her adventures as an APJ Digital Marketing Manager at ServiceNow. She started her career many moons ago as a digital media planner and buyer in agency land. As a result, she’s run countless campaigns for most blue chip brands globally. After her tenure at agency land, Priscilla has then worked in ad tech, fin tech and is now in the exciting world of B2B enterprise tech.
In the last 12 months, Priscilla drove 51% YOY increase in SQLs and 23% YOY increase in average pipeline per opportunity via digital channels. She is known at ServiceNow for her love of data hygiene and great spreadsheets, but is also passionate about horse trekking, house plants and making ceramic art.
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