
How We Got There: Rethinking Experience Design
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Australia
Prarthana is currently leading the Experience Platform Design team for all Atlassian products. The team is made up of 50+ designers across Sydney, Bengaluru, and Mountain View. Prarthana has over 20 years of experience as a seasoned product leader ranging from agencies, startups, large size, and hypergrowth corporations primarily growing happy teams to deliver exceptional value for end-users. She has lead and scaled teams as large as 80+ across multiple locations for product, engineering, marketing, and design. She is known to help create a strategy, vision, and mission to a tangible product in less than a year. She partners with other executives to bridge marketing, brand, strategy, design, and product development processes to build engaging experiences for users while meeting the key organisational and business metrics.
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