Pierce Codina

Marketing Communications Manager, Reverb

Chicago

Pierce Codina is Marketing Communications Manager at Reverb, the leading online marketplace for buying and selling musical instruments and gear. In this position, Pierce helps shape the company’s U.S. and international marketing strategy and leads the team responsible for email marketing, social media, and user communication across Reverb and Reverb LP, Reverb’s marketplace for records. Since taking the lead as head of marketing communications, Pierce has used data to help improve Reverb's personalization and automation efforts as well as built out the company's influencer and affiliate programs across its network of millions of musicians.

Prior to joining the Reverb team as Social Media Coordinator in 2016, Pierce spent nearly three years doing social media and brand marketing at GrubHub. Before joining Grubhub, Pierce held marketing positions at Northwestern University and the Harris Theatre. Pierce received his Master’s Degree in Arts, Entertainment, and Media Management at Columbia College Chicago and his Bachelor of Science in Marketing from Villanova University.

Pierce is from Argentina, where he grew up before moving to Michigan and, eventually, Chicago. When he’s not thinking about Reverb marketing, he’s playing drums with his band Divino Niño or trying to convince someone that Ringo is, in fact, the best Beatle.