Since joining graze, Phoebe's significantly contributed to building the brand and engaging the business's core consumer through impactful social media comms. Influencer marketing has played an important role in delivering on key brand objectives, as well as providing a rich source of content to leverage on other channels. Phoebe's experience has meant she's worked on a range of different business models, including subscription, e commerce and FMCG and tackled the unique challenges of each when it comes to digital marketing.
The ROI Debate: Tackling Influencer Marketing’s Billion Dollar Question
Join TRIBE and a panel of experts to unpack the best ways to measure the success of their Influencer Marketing campaigns - spoiler alert: none of them agree!