Since joining graze, Phoebe's significantly contributed to building the brand and engaging the business's core consumer through impactful social media comms. Influencer marketing has played an important role in delivering on key brand objectives, as well as providing a rich source of content to leverage on other channels. Phoebe's experience has meant she's worked on a range of different business models, including subscription, e commerce and FMCG and tackled the unique challenges of each when it comes to digital marketing.
The ROI Debate: Tackling Influencer Marketing’s Billion Dollar Question
Over 93% of marketers are going to increase their Influencer-budgets this year (with some brands setting aside over £800K!), but the question on ROI still keeps them up at night.