Positioning Your Services
Positioning can protect your services biz against commodification. Learn the strategies to use and mistakes to avoid in this 2-hour class.
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San Francisco
Philip Morgan helps development shops get more qualified leads without hiring a sales person. He uses positioning, education-based content marketing, and marketing automation to make that happen. He's also the author of The Positioning Manual for Technical Firms and The Positioning Strategy Guide.
Join our global community of instructors and help shape the next generation of industry leaders — while moving your own career forward with proven subject matter expertise, leadership experience, and public speaking skills. Teach online or on campus, full-time or part-time.
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