Peter Morales

Digital Strategist, Greater Group

Melbourne

"Hybriding" from the understanding of people, built environments and how markets work, Peter Morales is a schooled architect who realized systematic rethinking as an approach was not just about physical spaces, but how "virtuality" integrates and how that becomes an opportunity for commercialization. As digital is becoming an increasingly bigger part of our lives, that understanding is pivotal, it dictates how we navigate through modern day business environments whilst staying true to meaningful design, to the market, environments (virtual or physical) and people.