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    Peony Li

    Head of Investment, Founders Factory

    London

    Peony runs the investment team at Founders Factory, investing and supporting 250 start-ups across 7 sectors with the backing of 7 corporates (L’Oreal, M&S, Easyjet, Aviva, Guardian, Holtzbrinck and CSC). Having observed pain points these corporates are experiencing from a bottom up view, she is passionate in identifying product-market fit and help speeding up sales cycle for start-ups with corporates and facilitating.

    Prior to that, she advised start-ups in Africa, London and Hong Kong and assisted early stage start-ups to raise in total £10m and started her own company in the retail space, changing the way millennial parents consume products and knowledge.

    Champion for female founders and a big believer in hardwork, hustle and perseverance.

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