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    Paula Pereira

    Manager, Insights & Category Development, Tim Hortons

    Miami

    With the changing landscape and consumer behavior, it is now more important than ever to understand the underlying motivations behind shoppers decisions. As a recent graduate in Penn’s Master of Behavioral and Decision Sciences program, I look forward to working at the intersection of marketing strategy and behavioral science; applying consumer and market insights to brand and product management in the food and beverage industry.

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