Paul has been at Microsoft for two years as an Account Executive within Bing Ads’ Strategic organization. He works with advertisers across verticals and Consumer/B2B segments to maximize investment return in Bing Ads and emerging advertising products across Microsoft platforms. In total, Paul has worked in the digital space for 13+ years – primarily on the agency side. He has worked with several Fortune 500 and 1000 clients and has experience working in SEM, display media, paid social, analytics and non-media strategy.
The Future of Search Marketing
Is there a future of search engine marketing without keywords? Given the surge of voice search, digital assistants, and more, that future may be closer than you think!