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Paul Blake

Director of Customer Experience at Conduct and Partner at Splendid

Melbourne

Paul trained as a journalist in southern England in the late eighties and fell into writing for fanzines and working in record stores. Enthused by the possibilities of digital he put away his typewriter and designed his first website in 1995.

This kick-started a 22-year digital career where he has been web developer, interaction designer, information architect, web editor and experience designer.

He is a passionate advocate of human-centred design, an experienced wrangler of complex projects and retains his passion for great storytelling.

A relaxed design leader and manager, he majors in strategic design and innovation and continues to advocate for great customer experience.

Paul has worked in corporate, government and agency environments for a diverse range of clients in both the UK and Australia including BBC Worldwide, Thomson Reuters, Transport for London, ANZ, Ebay, the Victoria Racing Club and Kmart.

He blogs about craft beer at hopfo.com and is working on a boutique beer distribution start-up.

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