Patrick Steinbrenner is Managing Director for APAC for Insider, a marketing technology company that enables its clients to deliver cross-platform 1:1 experiences to drive engagement and performance requiring minimal integration & setup effort.
Before joining Insider, Patrick worked at ZALORA for over 4.5 years since the earliest days of the start-up that is now the largest fashion e-tailer in Southeast Asia. As Regional Director he was responsible for Product Innovation, Branding, Content Strategy, and User Experience across ZALORA’s eight countries of operation. His work has been awarded the “Best Use of Consumer Insights” at the Loyalty and Engagement Awards and he is a regular speaker and judge on consumer insights like at eTail Asia (2014-2016) or Harvard Business School's Asia Business Conference. Before joining ZALORA, Patrick worked in Private Equity and Consulting in Germany and Portugal. He holds a bachelor degree in International Business Administration, and holds master degrees in Finance & Investments and in International Management.
Past Speaking Experiences:
Harvard Business School's Asia Business Conference 2015
Tech in Asia Indonesia 2016
eTail Asia 2014
eTail Asia 2015
eTail Asia 2016
eTail Asia 2017
Customer Experience 2016
Customer Experience 2015
Shopper Marketing 2015
Creating a Great Customer Experience with Data
Customer experience is fast becoming the key battleground for business. In this workshop you will gain an understanding of how to leverage data for customer experience strategy.