Pascal Bourgeat

Director of Behavioural Science, Ipsos Australia

Sydney

Pascal Bourgeat, Ph.D. designs research and works with private and public sector clients and Ipsos teams in Australia and around the world on a range of behaviour-related issues: CPG consumers and shoppers, customers of service sectors, users of public services like health and transport, environment and resources, social and public services, patients, healthcare professionals and more.

Pascal is part of a team of three behavioural science experts at Ipsos. He is a regular writer and speaker on all things behaviour. His current interests are the nexus between technology, behaviour change and neuroscience and the contribution of machine learning/AI and behavioural science in social and consumer research.