Ory spearheads digital strategy for The Heritage Foundation and its publication, The Daily Signal. Prior to joining, Heritage, he helped launch Atlantic Media Strategies, the digital consultancy of The Atlantic. There he developed overarching digital and communications strategies for clients including Fortune 100 corporations, non-profits, advocacy organizations, and think tanks. Previously, Ory was National Journal‘s Director of Special Projects. He led Atlantic Media’s programming at the 2012 political conventions and coauthored the Washington in the Information Age study on media habits. Ory has served as the research director on a United States Senate race, and led a national coalition on a presidential campaign. He is a graduate of Columbia University in New York and has a JD from Georgetown University.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.