Career Development
Usability: The good, bad and the ugly
This is one big retrospective: a look at how customer-centricity can help or hinder a brand.
Oliver Kumawu
Product Management Consulting Services, LVMH Digita
London
Oliver has spent the last 10 years working in Product Development within Luxury Fashion, Retail, Media & Not for profit sectors solving problems and enhancing the customer experience with the latest in digital innovation. Oliver has had the privilege of working for Brands such as Burberry, John Lewis, M&S.com, LVMH Group (Tag Heuer, Bulgari), resulting in a number of awards including Best App 2018, Best Digital App in Luxury, Best Mobile Retailer, Most Effective Tablet App & Innovator of the Year to name a few along with his fair share of failures. This is one big RETROSPECTIVE; a look at how customer centricity (or the absence of it) can help or hinder a brand.
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