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    Noreen Whysel Photo

    Noreen Whysel

    COO, Decision Fish LLC

    New York City

    Noreen Whysel is a NYC-based UX Researcher/Advisor. She began her UX career in the late 1990s after seven years in real estate research at Price Waterhouse. She joined the PWC merger team as a WebOps Manager and was there for four years before starting an IA/Research consulting business, working on projects as diverse as bird taxonomies, geospatial data and identity ecosystems. She was the Operations Manager at the Information Architecture Institute for ten years and held a similar role at the OWASP Foundation. She currently is a Founder and COO of Decision Fish and hosts the Behavioral Economics NYC meetup. She mentors and advises on events for IA, UX, Cybersecurity, GIS and DefenseTech. She has a BA in Psychology from Columbia and a MSLIS from Pratt Institute and has published academic papers on vision science and linked data.

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