Niki Russ Federman

Owner, Russ & Daughters

New York City

Niki Russ Federman was pretty much born in a herring barrel, with a sharp knife in her hand and a penchant for caviar, bagels and lox. Niki is the Fourth Generation owner of Russ & Daughters, her family’s 106 year old iconic New York Jewish food business. Along with her cousin, Josh Russ Tupper, Niki owns and operates Russ & Daughters’ landmark Lower East Side appetizing store: the home of bagels & lox since 1914. Together the cousins have built and opened two restaurants — Russ & Daughters Cafe and Russ & Daughters at the Jewish Museum — and most recently, Russ & Daughters Brooklyn, which houses their Jewish bakery and nationwide shipping center.

Niki appears frequently in a variety of media, and is featured in The Sturgeon Queens, the award-winning documentary about Russ & Daughters. Niki was named one of Crain’s New York Business’ "40 Under 40," Eater’s "New Guard of Power in NYC" and was inducted into the Manhattan Jewish Hall of Fame. She is fluent in several languages, but alas, Yiddish is not one of them.

Niki Russ Federman on Instagram: @nikirussfederman

Russ & Daughters on Instagram: @russanddaughters

Russ & Daughters on Twitter: @LoxPopuli