Nicole Kersh

Digital Strategist, Entrepreneur, Former-founder, 4Cabling

Sydney

• 

Nicole Kersh is the owner of a big, energetic brain. A self-described iconoclast, she recently sold her successful venture ‘4Cabling’ to private investors. Emigrating from Jo’burg, South Africa at 10, she discovered freedom. Her entrepreneurial leaning surfaced at 12, walking 10kms from Bondi to Paddy’s Markets to bulk-buy clip-on-koalas. Making her way to a popular tourist viewpoint, she spent the afternoon singing the national anthem with a South African accent and making impressive mixed-lolly money selling koalas to sightseers. As a natural observer, watching her parents run a small electrical business from home was a dot she later joined in building the first online trade based website in Australia. Teaching herself to code, she filled a gap by using her platform to sell spare electrical products lying around the garage. From there, 4Cabling began and grew to achieve online revenues in excess of $10 million. Credited for gentrifying an industry by connecting with those on the periphery of it, her success has as much to do with the culture of respect she curated as it does her product and service. Using the sum of her experience, Nicole is now the cofounder of a digital strategy and content consulting agency, The Content Folk. Find Nicole on Instagram @ponyandbear