Natasha Case

Founder & CEO, Coolhaus

Los Angeles

Natasha Case founded Coolhaus in 2009 with Freya Estreller after she was working in architecture at Walt Disney Imagineering. They launched their architecturally-inspired, unique ice cream sandwich company from their barely drive-able postal van at the Coachella Music Festival to an audience of 100,000. They built a loyal following over the festival weekend and returned to LA to an abundance of viral press, a rapidly building social media following, and an eager foodie audience. Since then, Natasha has been named a Forbes 30 under 30 Food & Beverage, Zagat 30 Under 30, Linked in 10 under 35 for Food & Leisure, as well as being featured in many national publications and radio like Cosmo, Dwell, Bon Appetit, Bustle, Vice and NPR, and TV shows including Food Network’s Chopped, Barefoot Contessa, Unique Sweets, Good Morning America, King of Cones, Andy Cohen Live, Top Chef Jr and co-hosting her own podcast, ‘Start to Sale’ through Eater/Vox Media. The company has become a pioneer in dessert innovation with its thoughtfully architected creations and is the leading women-owned ice cream business at grocery, growing significantly to include not only 4 trucks and 2 storefronts in LA, 2 trucks in NYC, and 4 trucks in Dallas, Texas, but consumers can now find Coolhaus’ artisan crafted ice cream sandwiches, pints and bars in 7,500+ gourmet grocery stores (in every state) ranging from Whole Foods global and Wegman's to Kroger, Safeway Albertson’s, and Publix. Coolhaus is distributed internationally in Asia and the Middle East as well.

Today Natasha leads the way as the CEO of Coolhaus, leading innovation (including a dairy-free line launching in spring of 2019) and guiding the brand with fresh, unique ideas that keep Coolhaus on top of its game as zealous expansion to become the household brand of the millennial generation continues.