Marketing
How Passionate Brands Create Passionate Fans
From big brands to small, mastering the power of story can be the catalyst of having customers vs. passionate fans. Find out how at our panel event with top brand experts.
Mirte van der Lugt
Brand Director, Hey Tiger
Melbourne
Hey Tiger's Brand Director Mirte, originally from The Netherlands, moved to Australia four years ago. With a background in both fashion and branding across Europe and Australia, she worked on campaigns for brands such as Nike, Landrover, Microsoft and a variety of young start ups. She brings a different approach to the Australian chocolate industry, looking at Hey Tiger as a lifestyle brand vs confectionary. For her, brands are all about inclusivity, making people feel accepted and part of something greater. Every like, follow, thumbs up and comment is a real human interaction and it’s important to never lose sight of that.
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