Business
The Future of Fashion
Find out about how shopping will evolve over the next decade, what developments in technology will propel brands forward and emerging global retail innovations.
Micki Krimmel
Founder, Superfit Hero
Los Angeles
Micki Krimmel is a serial entrepreneur, athlete, and loud-mouthed feminist. Micki was inspired by her experience as a competitive roller derby player to create Superfit Hero, a body positive, size inclusive (XS-5XL) fitness brand with a mission to empower women. Since launching three years ago, Superfit Hero has been featured in Forbes Magazine, Buzzfeed, Refinery29, SHAPE, and many other publications. Micki’s goal is to establish Superfit Hero as the go-to brand for the body positive fitness movement. In her spare time, Micki enjoys lifting weights and riding motorcycles.
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