Michelle is currently a Digital Services and Engagement Manager at AXA. With a focus on digital transformation and bringing the collective organisation on a customer-centric view, her work involves championing the MyAXA app as well as social media amongst other digital assets.
With a varied portfolio managing CRM, digital marketing and branding across a range of industries from luxury automotive to retail, consumer electronics and branding, Michelle has taken on wide-ranging challenges; from crafting a niche leadership position for the BMW Premium Selection luxury pre-owned automotives in Singapore to building an effective CRM strategy for Bosch home appliances and BMW Premium Selection.
Break Into Digital Marketing
At this event, we discuss the digital marketing landscape, what the role entails, who makes a good digital marketer, and how you can transition into the field.