Michelle is currently a Digital Services and Engagement Manager at AXA. With a focus on digital transformation and bringing the collective organisation on a customer-centric view, her work involves championing the MyAXA app as well as social media amongst other digital assets.
With a varied portfolio managing CRM, digital marketing and branding across a range of industries from luxury automotive to retail, consumer electronics and branding, Michelle has taken on wide-ranging challenges; from crafting a niche leadership position for the BMW Premium Selection luxury pre-owned automotives in Singapore to building an effective CRM strategy for Bosch home appliances and BMW Premium Selection.
How to Launch a Career in Digital Marketing
At this event, we discuss the digital marketing landscape, what the role entails, who makes a good digital marketer, and how you can transition into the field.