Understanding Customer Needs: Combining Analytics and Customer Discussions
In this presentation, you will learn a technique to understand customer needs in depth by combining customer product usage analytics with customer interviews.
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Seattle
Michael Sikillian is an experienced leader in product management. He has launched groundbreaking new cloud-based apps at companies like Amazon, Microsoft, and Getty Images. He is experienced in BI and Analytics to inform product features as well as design of Subscription products and systems. He takes a customer centric approach that blends qualitative and quantitative methods to define products and features.
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