Marketing
Break Into Digital Marketing: Transform Your Career
This is a series of panel sessions to hear from industry experts on current digital marketing trends and how to break into it as a career.
Michael Lieu
Digital Marketing Manager, Finder
Sydney
🤵 4 years of digital marketing experience across both agency-side and client side roles - focusing on performance campaigns across SEM (PPC), Social, Display and Programmatic.
📊 Believe in a marketing-science approach - love working with data to understand user behaviour and to measure the impact of campaigns. Enjoy analysing data to develop insights to inform campaigns & creatives and drive action.
✨ "Make it simple, but significant" - Don Draper. A good summation on my approach to creatives - focus in on crafting the right message for the right user. Stick to the customer problem, how can we help them achieve what they need.
Upcoming Courses
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