Michael Jacobs is an internationally recognized Creative Director, digital strategist, writer and entrepreneur with extensive experience in agencies, start-ups and major brands. His clients have ranged from Kanye West and Jay-Z to MasterCard, Nikon, General Motors and the US Army. He is currently Director of Brand for Imaginatik, a British consulting firm, and is developing a transmedia project for the Canadian Broadcasting Company.
Introduction to Digital Marketing
This class will introduce you to the digital marketing landscape including an overview of available marketing platforms and tactics for tracking and optimizing campaigns.