Michael Jacobs is an internationally recognized Creative Director, digital strategist, writer and entrepreneur with extensive experience in agencies, start-ups and major brands. His clients have ranged from Kanye West and Jay-Z to MasterCard, Nikon, General Motors and the US Army. He is currently Director of Brand for Imaginatik, a British consulting firm, and is developing a transmedia project for the Canadian Broadcasting Company.
Introduction to Digital Marketing
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.