Michael "Frosti" Zernow is the co-owner and creative director of Tempest Freerunning. After becoming the sports first professionally sponsored American athlete Frosti used the growth of social media to develop the growing underground culture. Through first hand relationships with YouTube and AppleTV, as well as marketing and content creation with companies such as Red Bull, Frosti has been at the forefront of what has widely been considered the first viral sport. Tempest is now the world's biggest freerunning brand with specially designed footwear and apparel, three state of the art training facilities, and an international sponsored team of elite athletes.
This engaging speaker series examines how technology impacts — and will continue to impact — the way we live, work, and play.