The one-time Director of Human Interest for Saatchi & Saatchi NZ is now better known as a passionate and (very honest) advocate for Positioning, Connection & Engagement and as the founder of The Unforgettable Agency.
With eight years in corporate boardrooms and eight years in small business, marketing and consulting roles across multiples industries she’s lived and worked in three countries, been through divorce, redundancy, becoming a single mum and some other way less fun stuff in her pursuit of the truth about what drives us.
She says it’s the combination of all these experiences that have helped her develop her superpower – empathy.
She is fascinated by the human condition; specifically why we humans do what we do and especially within the context of business.
Her mission is to help people in business to understand that true emotional connection with customers and employees is the only path to loyalty beyond reason which she believes is the ultimate competitive advantage.
In summary her quest is about bringing together business, branding, bravery and being happy #nobullshit.
Creating The Ultimate Competitive Advantage
Build better brands, products, user experiences, pitch decks or resumes and create loyalty beyond reason - the ultimate competitive advantage.