Melissa McGhie Proctor joined the Atlanta Hawks in June of 2014 and is the Chief Marketing Officer for the Atlanta Hawks Basketball Club and Philips Arena. In this role, she oversees the day-to-day operations of marketing teams, including marketing integration and direct response, digital content and advertising and promotions. Additionally, Proctor plays an instrumental role within the organization spearheading internal corporate employee initiatives and executive communication.
Proctor began her career with the Turner Broadcasting System, Inc., serving in senior brand development and strategy leadership positions for Turner Entertainment Networks (including TNT, TBS, Turner Classic Movies (TCM), truTV and Peachtree TV), Cartoon Network and Turner Media Group. Additionally, Proctor helped to create the first Corporate Social Responsibility Division in Turner’s UK office. Among her accomplishments, Proctor was responsible for managing the naming and identity for the rebranding of Court TV as truTV, and leading corporate culture initiatives to foster employee engagement, collaboration and innovation.
Proctor has also been a part of the NBA since high school, being the first ball girl (team attendant) for the Miami Heat organization and in later years returning to work for the Heat in basketball operations and the Atlanta Hawks as a ball girl.
Proctor holds a bachelor’s degree in communication from Wake Forest University and a master’s degree in design studies/branding from Central Saint Martins College of Art and Design at The London Institute.
Product Chiefs: How to Make it in Atlanta
Ever wonder what it takes to make it in the A? Come hear the CMO of the Hawks talk about how to cash in on personal strengths and go from the court to the C-suite.