Melanie Mahony is a Senior Integration Specialist at VICE working with clients and creative to design content-led campaigns that audiences actually enjoy reading and watching. Mel has worked on content campaigns for a diverse range of brands including Bacardi, Dan Murphy's, BWS, Microsoft, BMW, Intel, Contiki, Smirnoff and more.
VICE Presents: No Country For Old Content
In the content game, it’s one thing to grab someone’s attention for 3 seconds, but another to make them keep watching. What’s the key? Be creative.