
VICE Presents: No Country For Old Content
In the content game, it’s one thing to grab someone’s attention for 3 seconds, but another to make them keep watching. What’s the key? Be creative.
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Sydney
Melanie Mahony is a Senior Strategist at VICE working with clients and creative to design content-led campaigns that audiences actually enjoy reading and watching. Mel has worked on content campaigns for a diverse range of brands including Bacardi, Dan Murphy's, BWS, Microsoft, BMW, Intel, Contiki, Smirnoff and more.
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