Melanie Mahony is a Senior Strategist at VICE working with clients and creative to design content-led campaigns that audiences actually enjoy reading and watching. Mel has worked on content campaigns for a diverse range of brands including Bacardi, Dan Murphy's, BWS, Microsoft, BMW, Intel, Contiki, Smirnoff and more.
VICE Presents: No Country For Old Content
In the content game, it’s one thing to grab someone’s attention for 3 seconds, but another to make them keep watching. What’s the key? Be creative.
VICE Presents: The Big Shrink 2018 Youth Study
The world has drastically changed since VICE’s last audience survey in 2016. Join us to find out how youth are coping in a post-truth world & what sets Gen Z and Millenials apart.