Design
The State of Qualitative Research: Musings and Reflections
What is the state of qualitative research? What are organizations doing to ensure that the experiences that are being designed are truly anchored in human stories?
Meena Kothandaraman
Customer Experience Strategist, twig+fish
Boston
With over 25 years of experience, Meena consults to leverage the strategic value of qualitative research in the design of product, space and service
experiences.
Meena is a founding member of twig+fish, a research and strategy practice based in Boston, MA, that espouses these research beliefs. She is also a 19-year Lecturer and key contributor to the Bentley University Human Factors and Information Design (HFID) graduate program in Boston, MA.
She holds an M.S. in Information Resources Management from Syracuse University and a B.Com. in MIS from the University of Ottawa, Canada.
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