Meara Jernigan is a Strategic Analyst at Oracle Marketing Cloud, where she optimizes customer acquisition and loyalty retention through B2C email marketing programs for telecom and retail clients, packaged up and tied with a data-driven storytelling bow. Most recently she was a Business Data Analyst at Purch after graduating with a Master of Science in Business Analytics from the University of Denver, Daniels College of business in the spring of 2016. Her work experience has spanned across industries including online recruiting, adtech, digital publishing, and ecommerce. She started her career as a Junior Data Analyst at a recruiting startup in New York City, and has held various titles over the last 8 years: SEM/ Customer Acquisition Marketing Analyst, Business Intelligence Analyst, Data Visualization Specialist, and Tableau Reporting Analyst; each position a stepping stone to the next. Favorite job tasks: performing Cohort Analysis, LTV modeling, and setting Intake Curves.
tl;dr: B2C Data-driven Content Marketing and Storytelling, where Business Intelligence meets Marketing with a Strategic Consulting lens.
Career Conversations: Data Analytics
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