Design
Shifting Roles in Design
Find our how the ever-evolving profession of design has changed their roles as design leaders throughout their careers.
Meaghan Kennedy
Founder and Lead Strategist, Orange Sparkle Ball / Executive Director, Spark Corps
Atlanta
With a background in public health and industrial design, Meaghan Kennedy founded Orange Sparkle Ball (www.orangesparkleball.com) in 2001. The agency focuses on design strategy projects at the intersection of brand, innovation and communication. Over the years, Orange Sparkle Ball has predominantly worked with food and beverage and health organizations and has increasingly taken on socially conscious projects. In early 2015, Meaghan and her colleagues started work on a design apprenticeship program focused solely on design for social impact. This led to the founding of a non-profit, Spark Corps (www.sparkcorps.org), in the spring of 2015. Meaghan has also taught at Georgia Institute of Technology and the Centers for Disease Control and Prevention and splits her time between Atlanta and the Bronx.
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