Data
Celebrating 10 Years: Driving Data Transformation - a Q&A with Mars Petcare
This is a 45 min executive Q&A with the Chief Data & Analytics Officer of Mars Petcare, Matt Keylock.
Matthew Keylock
Chief Data & Analytics Officer, Mars Petcare
Online
Matt has been working in data and analytics since he joined a start-up called dunnhumby in 1996. He spent 19 years at dunnhumby building expertise in data, analytics and loyalty, 7 of which were spent growing dunnhumby’s business over in the US. Matt returned to the UK in 2014 and set up his own data consulting business, which evolved into a role leading data and insights at Net-A-Porter in the world of e-commerce and luxury fashion. Matt joined Mars Petcare in 2017 in the role of Chief Data & Analytics Officer, and leads the global data strategy.
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