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    Matthew Keylock

    Chief Data & Analytics Officer, Mars Petcare

    Online

    Matt has been working in data and analytics since he joined a start-up called dunnhumby in 1996. He spent 19 years at dunnhumby building expertise in data, analytics and loyalty, 7 of which were spent growing dunnhumby’s business over in the US. Matt returned to the UK in 2014 and set up his own data consulting business, which evolved into a role leading data and insights at Net-A-Porter in the world of e-commerce and luxury fashion. Matt joined Mars Petcare in 2017 in the role of Chief Data & Analytics Officer, and leads the global data strategy.

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