Matt Allison

Managing Director, Ubiquity Lab

Melbourne

Matt Allison is the Managing Director of Ubiquity Lab.

He is passionate about partnering with organisations to create meaningful experiences, in a way they can monetise to accelerate growth.

Matt was previously Bupa’s Head of Global Content Strategy, responsible for building and scaling a content-led ecosystem locally and globally.

In this role, Matt conceptualised Bupa’s award winning publishing hub the Blue Room, and led the team who turned it from a dream into a reality.

In addition to reshaping how Bupa engaged with customers, the Blue Room built brand love, as well as became one of the most effective channels to increase acquisition, and retention. Similarly, Matt was the architect of the internationally acclaimed Bupa Blog Awards.

For more than 15 years, he’s helped businesses create commercial advantage through content and social marketing, brand strategy, digital disruption, and corporate affairs.