Martina Schell Photo

Martina Schell

UX Lead, Method


Martina Schell is a user experience consultant who specialises in user-centered design (UCD), experience strategy and design research. She has over 15 years experience in interactivity for web, desktop, TV and mobile devices.

Her experience spans the full breadth of the UCD lifecycle, including qualitative research to inform insight and strategy, personas & scenarios, information architecture, interaction design and visual design. Martina introduces UX practice into companies and leads multi-disciplinary teams on research and design projects around the world.

She has helped Fortune 100 and start-up companies across a wide range of sectors develop new products and services, or measurably improve existing ones.

Her clients include Expedia, Travelocity,, GNER/NatEx, British Airways, Science Museum, Dalton Maag, Sky, Deutsche Telekom, O2, Vodafone, Yahoo! Mobile, Nokia, Microsoft, Amazon, eBay,, Marks and Spencer, John Lewis, Walmart, Akbank, RBS, FIFA, EDF Energy and a number of start-ups.

She has worked for boutique UX consultancy, creative agency, world leading dotcom and start-up environments.

Martina holds a MA in Applied Imagination from Central Saint Martins, where she conducted research into methods for multi-disciplinary collaboration and adoption of user-centered thinking to support creativity and innovation and helps organisations adopt lean, agile and user centered collaborative working practices.

She is writing a book with James O'Brien on how to improve cross-disciplinary communication.

Martina co-founded UX Tuesday and mentors at Seedcamp and Lean Startup Machine to bring UX expertise to startups. She teaches design at Birkbeck and serves on the UK UXPA committee. She regularly organises events and has spoken at Interaction 13, IA Summit, UCD2012, UXPA, DeLUX @SXSW, ProductTank, Enterprise Search London, UPA, APA Digital Breakfast, and various Barcamps.

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