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Mark Ross-Smith

Big Data & Analytics in Travel, TravelDataDaily.Com

Hong Kong

Mark is a seasoned tech entrepreneur with two successful exits over the past decade. Founder of SMSFun, the 2nd largest social network in Australia
(after Facebook), the business grew to 750,000 members and used big data to drive customer acquisition and reduce customer for Singtel Optus before selling the business in 2013. After a short break he started StayAngel, a hotel technology platform which used pattern recognition & machine learning algorythms to predict how much a hotel guest would pay for a hotel room, generating Hilton hotels $1M in 2015.

Mark now consults with airlines, hotels and loyalty programs on the most effective way to drive new revenue and improve business intelligence capabilities. He blogs extensively about how big data is used in the travel industry on his blog traveldatadaily.com

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