Born in Port-au-Prince, Haiti, Jean-Baptiste moved to the US with her family in the late 1990’s. As a self-taught designer, she launched RUE107 after leaving behind a career in health care. Through her designs, Jean-Baptiste shares the vibrant Creole colors that are part of her heritage, while constantly drawing inspiration from the cultural melting pot of the city. Her designs have been worn by Beyonce, Nicki Minaj and Amber Riley, as well as other well-known personalities. Her unique designs have taken the contemporary fashion scene by storm and are consistently featured in Buzzfeed, Huffington Post, Refinery29, and Essence, as well as other countless fashion and lifestyle blogs. The multi-faceted self-starter has been quoted in Teen Vogue, The New York Times, featured in The Wall Street, HerAgenda and Galore Magazine.
Over the years she has become quite the social media guru amassing an engaged following of nearly half a million followers across Facebook, Instagram, Pinterest, and Twitter for her brands. Jean-Baptiste is also a serial entrepreneur, having owned and operated three businesses prior to launching RUE107. Jean-Baptiste currently lives in New York City where the brand is based.
Using Influencer Marketing To Grow Your Business
An evening of conversation around how to effectively implement influencer marketing and viral marketing campaigns.