Margie Benford

Merchandising and Design Director, Betabrand

San Francisco

Accomplished product strategist, brand leader, and cat-wrangler, Margie Benford has extensive tenure building and leading teams that consistently deliver growth. Margie has an immense passion for emerging brands and growing businesses, both of which are key motivators in her career. Under her leadership, brands like Tea Collection, Timbuk2, and Betabrand have realized and exceeded growth expectations.

Currently, Margie leads the Merchandising and Design efforts at Betabrand, a San Francisco-based e-commerce retailer that utilizes its community of fans to crowdfund the future of fashion. She has found success growing businesses in dynamic, creative, and cross-functional environments. Her acumen crosses a wide range of businesses including Crowdfunding, ECommerce, Catalog, Women's, Men's, Kids, Bags & Luggage, Shoes, Outdoor, Home & Customization.