Business
AI-First Product Management
This course is designed to help learners build the product management skills companies are looking for today by blending proven PM practices with the power of AI.
Margie Benford
Merchandising and Design Director, Betabrand
San Francisco
Accomplished product strategist, brand leader, and cat-wrangler, Margie Benford has extensive tenure building and leading teams that consistently deliver growth. Margie has an immense passion for emerging brands and growing businesses, both of which are key motivators in her career. Under her leadership, brands like Tea Collection, Timbuk2, and Betabrand have realized and exceeded growth expectations.
Currently, Margie leads the Merchandising and Design efforts at Betabrand, a San Francisco-based e-commerce retailer that utilizes its community of fans to crowdfund the future of fashion. She has found success growing businesses in dynamic, creative, and cross-functional environments. Her acumen crosses a wide range of businesses including Crowdfunding, ECommerce, Catalog, Women's, Men's, Kids, Bags & Luggage, Shoes, Outdoor, Home & Customization.
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