Mairin Heard is the Social Media Manager at HomeAway, a site to book beach houses, cabins and condos and more in 190 countries worldwide. She has been at the company for nearly 7 years and leads content strategy, community management and influencer efforts. Mairin helped develop the HomeAway influencer program from the ground up and has built inspirational travel campaigns with individuals including Chriselle Lim, Camille Styles, HAIM, Tara Lipinski and Serena Williams. She has lived in Austin for 8 years with a background in music publicity, radio and podcast production, public relations, digital media, event production and brand development and loves all things creative.
Cashing In On Influence: Tapping Into The Power Of Influencers To Grow A Brand
General Assembly & Planoly have teamed up once again to present a panel discussion around forging an authentic relationship between brands & influencers.