Mahesh Sharma spent years writing about the technology industry for ZDNet, SMH, Sky Business News and The Australian. This inspired him to report on start ups, and provided him with a unique perspective of entrepreneurs' passion to solve problems using technology. Now a part of the Australian start-up fabric, his aim is to explain to the world how start-ups' advances have upended the lives, and environments, of people everywhere. Follow Mahesh on @mosfreshmedia.
Making Friends with Journalists
Identify the 20 per cent of journalists and publications that will help you with 80 per cent of your communication needs.