Business
AI-First Product Management
This course is designed to help learners build the product management skills companies are looking for today by blending proven PM practices with the power of AI.
Luke Woodhill
Digital Strategist, Digital Empire
Melbourne
Luke is the Founder of Digital Empire, a Melbourne-based digital marketing & business consultancy. His forte is identifying digital marketing strategies to achieve business growth.
Luke has a long, rich history in the digital industry, starting his career in the dot.com boom of the late 1990s. Luke has worked with a number of start-ups and ASX companies in Australia and abroad, helping them capitalise on the emerging digital opportunities. Since that time, among other things, Luke has managed the national Digital Marketing for Bankwest and the national Digital Sales for ME Bank where in both cases he used the digital channel to capture market share from the big 4 banks. He was also the co-owner of a Digital Marketing Agency, his contribution leading to an increase in the client base and annual profit by over 500% in two years.
Luke’s passion for digital has seen him involved in developing purely digital start-up businesses. He developed from scratch a digital financial services comparison website, marketed it to become #1 on Google Australia and sold to a public company.
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