Luis Hernandez

Brand Manager & Sales Director, Ume Plum Liqueur

San Francisco

Luis Hernandez has displayed his passion for the industry since 2002, his culinary cocktail style has been recognized in the industry for his creative use of ingredients and techniques. He began his work in the kitchen before moving to the bar just shy of his 21st birthday. He has been in New York since 2013 and is currently Brand Manager & Sales Director for Ume Plum Liqueur.

Luis earned the NY titles in 2017 for Bombay Sapphire’s Most Imaginative Bartender and Bacardi Legacy, and won the national title in the 2019 Pau Maui Vodka’s Road to Maui Competition. With a huge emphasis on learning and education Luis has gone on to teach at the Bar Institute, USBG Regional Conference, Tales of the Cocktail, Bowery Collective and others as well as creating his own techniques to push the boundaries of normal flavor.

Luis has been featured in a number of publications including GQ magazine, Buzzfeed, Wall Street Journal, the Infatuation, Thrillist, Imbibe, Business Insider, Wine Enthusiast and others, as well as appeared in Fox and Friends, Cheddar TV and People en Español.