Luca Destefanis

Head of Marketing, IBM Services, APAC, IBM

Singapore

Luca Destefanis is a senior marketing executive with strong business background, rooted in 25 years of international experience - Asia (9 years), Europe (14y), US (2y). He designs organizations, build teams, develop talents and simplify complexity to create purpose-driven brands and high impact marketing campaigns.

Known for continuously challenge the status quo, Luca has built the Customer Experience Management offering in Europe; worked in partnership with Dubai institutions to open an innovation center with skills at the intersection of design, consulting and technology; advised more than 20 clients on customer and employee engagement; transformed marketing organizations by adopting new operating models; enabled a community of 140+ product marketers; built the IBM Services brand in APAC with new creative and campaign. As part of a core team of senior executives, he is now building from scratch the marketing organization for Kyndryl – a 19B$ spinoff from IBM.

Luca is passionate about: his work; competing in Ironman races across the world; exploring trends in contemporary art; better understanding humans through behavioral and neurosciences. He lived and worked in New York, Milano and Shanghai before moving to Singapore, where he's currently residing with his family.