Business
AI-First Product Management
This course is designed to help learners build the product management skills companies are looking for today by blending proven PM practices with the power of AI.
Luca Destefanis
Head of Marketing, IBM Services, APAC, IBM
Singapore
Luca Destefanis is a senior marketing executive with strong business background, rooted in 25 years of international experience - Asia (9 years), Europe (14y), US (2y). He designs organizations, build teams, develop talents and simplify complexity to create purpose-driven brands and high impact marketing campaigns.
Known for continuously challenge the status quo, Luca has built the Customer Experience Management offering in Europe; worked in partnership with Dubai institutions to open an innovation center with skills at the intersection of design, consulting and technology; advised more than 20 clients on customer and employee engagement; transformed marketing organizations by adopting new operating models; enabled a community of 140+ product marketers; built the IBM Services brand in APAC with new creative and campaign. As part of a core team of senior executives, he is now building from scratch the marketing organization for Kyndryl – a 19B$ spinoff from IBM.
Luca is passionate about: his work; competing in Ironman races across the world; exploring trends in contemporary art; better understanding humans through behavioral and neurosciences. He lived and worked in New York, Milano and Shanghai before moving to Singapore, where he's currently residing with his family.
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